SM INNOTECH PVT. LTD. (SMIPL) was established in the year 2001 by a group of young electrical engineers who decided to develop new products which would play an important role in minimizing losses caused by electrical fault currents. Conventional earthing methods were just not enough as they lacked durability and needed regular periodic maintenance to perform satisfactorily. After extensive field studies and research, EARTHPLUS ADVANCED EARTHING SYSTEM was developed.

Today, EARTHPLUS is a premier brand of engineered products designed for diverse niche applications in the field of electrical earthing and lightning protection. Headquartered in Hyderabad, India, SMIPL has a wide network of efficient distributors across the country and abroad.